Sara’s love of coffee developed at a young age. In Ethiopian culture, there are traditional coffee ceremonies where one person makes and serves the coffee for guests. According to Sara, it is a whole production and has many elements— the coffee table, the clay Jebena, the cup and plate sets. You even light incense and pop some popcorn.
As a child, Sara helped her mother set up for the coffee ceremony and serve the coffee. She recalls watching her mother host the ceremony daily, for friends, for family, or even just for herself.
“Watching her with her friends and my aunties are some of my favorite memories–their story sharing and laughter. I wanted those same experiences for myself when I got older.”
Saraye Coffe is single origin 100% arabica coffee beans imported directly from Ethiopia. The brand currently offers three flavors: Yirgacheffe, Sidamo, and Limu.
“Growing up in the Tigray community, we always came together to support each other in any way. Although Saraye Coffee just launched, we have already been able to have an impact. We have donated money to the Tigrayian refugees in Sudan, helping around 400 families.”
“We have also partnered with Desalu Naturals and, so far this quarter, we have been able to provide reusable sanitary pads to young women and children in Uganda.”
This year, Saraye aims to send all aid to Africa. Next year, the company plans to build partnerships within the U.S. to help children in the foster care system and underprivileged communities.